February 2, 2010
We here at Petit Couture have been working our hearts out. In a good way, lately. And, today I’m excited to share with you some behind-the-scenes views of the makings of our Signature Collection pieces (and our lovely owl) and some of the production and finishing processes therein. Over the past year I’ve personally forged a tremendous partnership with OSI (Oregon Screen Impressions). They are the production genius team behind our magnificent Signature Collection pieces and produce the line right here in Portland, Oregon. For the past year, Casey Trimble (our account manager extraordinaire), and I have worked tirelessly to create all of the wonderful variations that exist today in our Signature Collection line.
From troubleshooting rhinestone placement to tab alignment, to ensuring that the ‘Petit Couture’ name labels are sewn correctly to helping concoct the precisely right amount of sparkle for our Signature Glitter Ts….it’s been a tremendous partnership and continues to be magical. To that end, I’ve worked with OSI to bring you a behind-the-scenes view into how we make our Signature Collection items. Here are some of the images. I love to see these because they continually remind me that every one of the garments and accessory pieces that we produce are essentially hand made. Each piece sees anywhere from five to seven different people before a Petit Couture piece is considered final. I love that so many people have a part in creating Petit Couture – especially when I consider that only one year ago, roughly, I was working on the ‘vision’ behind the brand. Now, Petit Couture is a brand that is beginning to take hold and has some truly exciting momentum.
To that end, this month, Petit Couture is featured in TWO tremendous trade publications. Hudson’s and Earnshaw’s. Both of these children’s apparel trade magazines has a rich history and is truly valued in the industry. Over the past several months I’ve been working to develop industry relationships personally with the leaders behind these tremendous magazines as well as with independent sales representatives and children’s apparel showrooms. I’m thrilled to announce that as of March Petit Couture will be represented in the SW United States and on the West Coast out of LA. I am so excited by the prospects. Feedback about the quality of Petit Couture has been tremendous. I’m working to improve the digital images on petitcouture.com so they better represent the product, but just as in ALL products with representation online it is extremely difficult to recreate the richness of texture, quality of product and elegance of detail in a 72 dpi image. Every company that sells a tactile good struggles with this. Not only do colors not translate, but your monitor at home will even resolve this post differently than mine will at home. C’est la vie. It’s the digital world I live in and love and will continue to invest in on behalf of Petit Couture. But, this challenge also means that I’ll continue to develop partnerships with individuals who can help bring Petit Couture to life ‘in the real world’ and to store shelves for customers to experience first hand.
I hope you enjoy the behind-the-scenes peek and the exciting momentum. I’m also thrilled to say that I’ll be attending KIDShow in Las Vegas Feb. 15 and look forward to the experience. I’ll post pics and share my thoughts as I meet with editors, publishers, reps and see the landscape. I cannot wait. Must find suitable shoes .
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