August 18, 2010
It’s been two weeks since our debut, or soft-launch, at ENK Children’s Club in New York. We had a great showing and so much tremendous feedback and reception of our line and the collection showcased at the show. There was much interest in our Simone Pleat Dress, Kennedy Pleat Skirt and our line of Peruvian Sweaterknits in particular. And, lots of love for our Signature Collection pieces – especially our Glitter Owl Ts (Playshirts) and our infant one-pieces. It’s great to see the collection through other people’s eyes – it’s empowering and refreshing. And, I’ve taken-away a lot.
Now that the show is over I’m following up like mad to book additional orders . I will state for the record now that from my vantage point the most glamorous facet about “fashion” is the way it looks when you close your eyes. Don’t get me wrong, I am loving what I’m doing with Petit Couture and have been able to accomplish thus far. But, MAN I should have NEVER scoffed at Accounting and shirked those Finance classes in college. Those are the true test of success in the apparel business (aside from ridiculously fab taste) that matter – kids or otherwise. As Petit Couture grows I’ll be able to negotiate sourcing costs better – even domestically. For now, it’s a Chicken/Egg challenge. To have lower costs, you need to produce more. To produce more, you need distribution and sales. To get that you need financing. To get financing you need sales.
Petit Couture is a business at the end of the day and I’m just happy that the buyers who viewed the collection saw merit in it and good bones for the future. One very influential national buyer mentioned to me “You are on to something with this collection. Congratulations”. Those simple words are food for the soul.
Wish us luck on our journey and check out our Peruvian Travel Sweater Knit Collection pre-order opportunity on our website starting this Friday!!
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