Blog | Petit Couture - Part 2

Petit Couture Blog

Petit Couture Market Dates – Read all about it!

March 15, 2011

It’s market season for manufacturers and Petit Couture is going to be available in several around the US in the coming weeks. For complete details visit our event page. Also, here’s a quick run down:

March 14-17, LA Kids Market, CalMart, Los Angeles, CA (Metropolitan Kids Showroom, B601)
March 19-22, NW Kids Show, Doubletree Guest Suites, Seattle, WA (Petit Couture)
March 26-29, LA Kids Market in San Francisco, Oakland, CA (Allison Showroom)
March 31-April 4, AmericasMart, Atlanta, GA (Overhere Showroom)

Be sure to visit us to take advantage of immediates and quick turnaround on cut to order items!


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Updated Spring Images

February 10, 2011

Just a quick note to let you know that we posted some amazing images from our Spring campaign to our Facebook profile. The amazing Shauna Heidennreich ( shot the images in San Anselmo, CA a few months ago and we couldn’t be happier.
Here’s a few of our faves!

Be sure to get the collection at

And, take a peek at our full shoot at You can ‘like’ us too!

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Babes & Babies Event – Today!

February 5, 2011

Up early for the Babes & Babies event at the JCC in San Francisco. Appel & Frank organizes these fun shopping events and we’re happy to be part again!

If you’re in the San Francisco area, be sure to visit us AND mention “DESIGNERSF” at the door for free admission.


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Category: marketing,retail

Special Giveaway for Cribsie Nominations today!

January 25, 2011

In honor of Oscar(R) nominations announced today we are offering a smashing incentive for Petit Couture Cribsie Nominations received today. The Cribsie awards honor the best and brightest companies and brands in the children’s market. We would LOVE to be one of them!

Today only, we are offering a chance at a drawing for a $50 Gift Certificate for ANY Petit Couture item purchased from us directly ( and a special Signature Tank Top (shown in black here) to express our sincere gratitude for your support and nomination. You just have to nominate us at and post to this blog to let us know and you’ll be entered into the drawing. Staying in touch with us through our Facebook page is also a great idea!

We believe our company has a lot going for it and we are asking for your help to spread the word. THANK YOU to those of you who have already nominated us. We want you to be able to participate in this giveaway too, so please let us know if you’ve nominated us by commenting on this post so your nomination is counted :) .

1.) Please nominate us at:
2.) Friend us on our Facebook profile –
3.) Let us know by commenting on this blog post.

Thank you!!


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Category: Uncategorized

2011 and San Francisco

January 20, 2011

One of my New Year’s resolutions was to blog more frequently. Obviously, I’m off to a smashing start! LOL. 2010 was a good year in many ways, but the transitions for me personally impacted Petit Couture in ways that I’m just now able to assess and get back on track. Luckily for me, and my biz, I have a family who is supportive and friends too that continue to waive the PC banner proudly and support me behind-the-scenes – or in an occassional Tweet – all of which are incredibly helpful and help keep me going through all of the chaos that is moving, settling children into new schools, settling myself into a new community, not getting lost every time I look for a store, the holidays, etc. That said, with the sun shining today I do feel as if I’m able to reclaim some focus personally and professionally as if I’m starting to feel grounded again. And, I’d love to let you in on what we’ve been up to….

You may have seen the piece that I wrote for LaunchHER this week. I crafted a piece for their PRO series (They graciously asked me to be a PRO contributor for their blog – I’m so honored!) I talk about the importance of assessing workback commitments as designers prep for market dates. Lessons I certainly didn’t know myself this time last year :) . Take a peek at the post here.

Petit Couture was also featured in LaunchHER earlier this month. Their amazing write up of our business can be found here too.

We’ve also been fulfilling orders and building our local San Francisco brand presence. It’s critical that we make ourselves known in our hometown (though it’s changed three times and we love each of our homes thus far). We’re proud San Francisco is our new home base and we’ve received some great reception since our relocation. We routinely participate in the very loved Appel & Frank shopping events that get lots of fashionista love and attention and Petit Couture has been well received at each of these events. We have another Feb 5 at the JCC in San Francisco, so mark your calendars SF ladies!

We are also going to be seen in Bay Area Parent Magazines starting in February as well as their Baby Edition. Love the partnership that will no doubt continue to flourish.

Then, there is our favorite local-to-SF event. We are producing a fashion show with the fabulous Tutu School here in San Francisco and Marin. Look for details in Spring. I cannot wait to pair our amazing Petit Couture Spring items with Tutu ballerina models for the most dazzling fashion show ever. It will be the most perfect sparkly show. Our daughter Sofie is dying already!

We are also supporting this year’s Junior League of San Francisco Fashion Show on April 8 with a silent auction package worth $500. That’s a mini Petit Couture wardrobe for one lucky tot! We can’t wait to participate and be amongst the SF finery.

Lastly, we’re in production for our Spring immediates and have orders shipping out next month in the US and Australia. All good stuff. We can’t thank our partner showrooms Metropolitan Kids and Petit Australia enough for their support (and sales) :) .

Things are happening and I’m personally happy that I’m starting to feel connected again after our relocation. It’s amazing what a change of address will do to add a smidge more chaos to an already choatic life :) .

I’m curious to know if other Mamapreneurs have relocated businesses? And, how long the adjustment period took to feel ‘somewhat normal’ again :) I’d love to hear. Do tell!!


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Category: a random thought,industry,marketing

Ringing in 2011 – Spring ’11 Collection

January 2, 2011

Hello! Happy New Year! We’ve had a busy few months and I’m personally just now getting back into a rhythm. The kids go back to school in a day and I can get back to it. I have some exciting partnerships to announce in the coming weeks as well as enabling our debut full collection for sale via retail partners AND our own website. I’m thrilled our debut Spring ’11 Collection is nearing store shelves now. It’s been a long time coming and I cannot wait to have the collection front and center at some of the retailers I’ve been working with over the past several months. will also feature our newest collection in the coming weeks and cannot wait to get your thoughts, feedback, love and affection, and some sales would be super swell too. You can get some pieces NOW and with 20% off. Go check out the site!!

Here are some behind-the-scenes images from our Spring ’11 shoot that we did here in California a few months ago. We discovered after our last shoot in Portland, Oregon that we needed more focus on how our collection could be worn together or mix/match with other pieces in our line. We hope you’ll discover the amazing wearability of our pieces – especially our Travel Sweaterknit Collection along with our truly fab Kennedy Pleat Skirts – all of which are featured in our ‘behind the scenes’ pic I’ve uploaded here.

xo and hoping you have an amazing 2011.

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My Bad. So much to say, so little time.

November 10, 2010

Never liked it when college guys would say “my bad”, but does it ever ring true at times. I just realized it has been ONE MONTH since my last post and that is shameful. Yes, there have been a ton of things happening on the Petit Couture front, family front, personal front, etc. But, that’s no excuse. There are cobwebs on this blog and I even had to re-set my WordPress password because I had forgotten what it was. “My bad” pretty much sums it up. That said, some really great things have been in the works at Petit Couture!

I’m on my way to Willows Lodge (in Woodinville, WA) for a sure-to-be amazing mama weekend called Mama’cation that the most awesome ladies from Hip Travel Mama are hosting. Petit Couture is showing at their Luxe Boutique, but even better will be the 6:10 p.m. manicure and socializing with some of my friends from Seattle who are also attending. I cannot wait! The only bummer will be leaving the family, but I’m sure it’ll be a good thing for us all (it’s only 2 nights!).

Petit Couture has also seen some momentum and has been picked up by some amazing stores across the country and one to debut in Australia later this year! SUPER COOL!!! I admit I’ve been better about posting updates real-time via Facebook, but a quick shout out to Milk and Honey Kids, The Big Toy Book, Bella-Mi and Nene Shoes in particular. I’m super honored these stores chose Petit Couture as part of their selection this season!

I’ll give an update during Mama’cation with pics! Till then….wish me luck packing. As Jascha can attest…I am hands down the WORST packer ever. I always bring too many of the wrong things to wear. Or, one could argue that is a shopping strategy. You decide. :) xo

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Petit Couture’s first runway look

October 3, 2010

Petit Couture participated in today’s Vogue Bambini fashion show at ENK Children’s Club in New York. I’m thrilled our little model was GORGEOUS in our Simone Pleat Dress. It’s so fun to see Petit Couture in lights and have a little model walk your look in such a fun, whimsical way. Here are the images from the show.

Petit Couture at Vogue Bambini show ENK Children's Club

Petit Couture at Vogue Bambini show at ENK Children's Club

Petit Couture at Vogue Bambini show at ENK Children's Club

Thanks to all for the support!! Inquiries – please contact us at

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Whoo Hoo!! Our first Celebrity Baby Sighting in Petit Couture….and her name is Simone :)

September 15, 2010

Couldn’t be happier. The fella’s lovingly known as “The Guncles” and Tori Spelling’s neighbors, adopted a gorgeous little lady named Simone. We just learned that she’s running errands with her proud papa today in our Signature One-Piece. How cute! Take a look at the pic on Plixi…

It’s the little things that make our hearts go pitter-patter on an otherwise mundane work-in-the-office kind of day! xo little Simone.

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Category: design

Pre-Order Event Now On!

August 20, 2010

Quick note to let you know about our special pre-order event now on for our Peruvian Travel Sweater Knits. These pieces make me so proud. I love them and honestly so do my testers – Simone and Sofie. I chose to provide a pre-order event to ensure that Petit Couture could manufacture pieces before our official release of these items in Spring ’11. The colorways provide for seamless seasonal transition and they are washable. No fooling. Made from a little family run co-op in Peru, I simply love these pieces. I hope you do as well. Please take a peek and pre-order to reserve your pieces for October delivery.

See and order at:


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