Industry | Petit Couture

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2011 and San Francisco

January 20, 2011

One of my New Year’s resolutions was to blog more frequently. Obviously, I’m off to a smashing start! LOL. 2010 was a good year in many ways, but the transitions for me personally impacted Petit Couture in ways that I’m just now able to assess and get back on track. Luckily for me, and my [...]


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Category: a random thought,industry,marketing

what’s in a name? what’s a brand all about?

May 10, 2010

I love Petit Couture and the potential for the business ahead. I’m proud of each and every baby step – no matter how challenging they are on certain days. And, some of you know, I purposely launched the company’s brand first and foremost. I wanted to create a meaningful brand that embodied the characteristics of [...]


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Category: design,industry,marketing

LA fieldtrip

April 26, 2010

First thing I noticed was LA is SUPER BRIGHT. In Portland, though I wear my sunglasses year-round they are usually very “dark”. In LA, my shades really weren’t up to par. I LOVE THAT! Needless to say, no amount of Vitamin D can be a proxy for real, true sunlight. I love LA. Lets just [...]


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Category: industry,marketing,retail

It’s a wrap

April 14, 2010

I’ve been meaning to update since this past weekend’s FABULOUS photo shoot with Jennifer Tai of Jennifer Tai Photo Artistry. We spent two days with 8 kids under the age of seven shooting the new Petit Couture Ready-to-Wear collection and updated Signature Collection pieces. Many of which will be ready for sale later this spring [...]


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Category: design,industry,marketing

the problem with tradeshows

February 17, 2010

I just returned from Las Vegas where I attended both KIDShow and MAGIC. Two dramatically different tradeshows that showcase established and emerging apparel, accessory brands and sourcing manufacturers. I’m considering showing Petit Couture through shows like KIDShow and ENK (MAGICKids ironically is too small) in the fall timeframe (spring/summer buying season). KIDShow in particular has [...]


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Category: industry,marketing

Petit Couture New Site Launch

November 9, 2009

Petit Couture now has officially launched our web presence! I am THRILLED to say the least. I hope you enjoy the images, learning more about the company and purchasing Petit Couture. The site was technically created by a truly fabulous fella by the name of Benjamin Diggles. I am astonished by his web artisanship and [...]


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Category: design,industry,marketing

Petit Couture is on fire and then some :)

October 5, 2009

Wow. It’s been a bit since I’ve provided a post with any depth. So much has happened in the past few weeks! Jascha and I also just hired a part-time nanny to help me during the day – THANK YOU COPIOUS AMOUNTS RACHEL!!!!!!! Cannot wait for Tuesday The kids have been wonderful, but to allow [...]


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Category: industry,marketing

Play Dates, Updates and Etc.

September 16, 2009

Hello Everyone. You’ve likely noticed that we’ve been hosting some “Play Dates” and continue to evangelize more over the next few months. It is great momentum and we’re happy for the opportunity. We have two more planned for October. – October 10 we’ll be at Bump Maternity Wear at Bellevue Square (Thank you Kelly!!); – [...]


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Category: industry,marketing,Uncategorized

Letterpress and Printing

April 1, 2009

working toward having letterpress cards and hang tags. will be divine!! meeting on the 10th with screenprinting shop and cannot wait to see our initial samples. it is coming together…..i have to figure out some of our tax items though. pdx may be a better option for us ultimately. wa not as supportive for small/small [...]


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Category: design,industry

Progress and Sucrets

March 25, 2009

so, when you’re starting a business every day counts. it counts, too, when you’re working for other people, but the dent in not ‘being there’ isn’t felt nearly as much as it is when you miss a few days of life. for the past week we’ve been dealing with the flu. i may now be [...]


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Category: a random thought,getting started,industry