2010 April | Petit Couture

Archive // April, 2010

LA fieldtrip

April 26, 2010

First thing I noticed was LA is SUPER BRIGHT. In Portland, though I wear my sunglasses year-round they are usually very “dark”. In LA, my shades really weren’t up to par. I LOVE THAT! Needless to say, no amount of Vitamin D can be a proxy for real, true sunlight. I love LA. Lets just [...]

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Category: industry,marketing,retail

It’s a wrap

April 14, 2010

I’ve been meaning to update since this past weekend’s FABULOUS photo shoot with Jennifer Tai of Jennifer Tai Photo Artistry. We spent two days with 8 kids under the age of seven shooting the new Petit Couture Ready-to-Wear collection and updated Signature Collection pieces. Many of which will be ready for sale later this spring [...]

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Category: design,industry,marketing

Spring has sprung and so have we.

April 5, 2010

You may have noticed we’ve been busy on the marketing and PR front lately. We’ve had amazing trade and blog coverage of the line and have even been featured in an editorial spread in April’s Hudson’s Childrenswear Review. In addition, as we marched out of March and into Spring our little way of celebrating has [...]

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Category: marketing

Welcome to Spring…updates

April 1, 2010

’11 that is. I’m finalizing the collection which will be ready for Spring ’11 sales (this summer) as well as select pieces for Holiday/Winter ’10. The work-back cycle for sales still confounds me, but it is the buying cycle for the industry. I can move so much more quickly, but it’s important for me to [...]

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Category: Uncategorized