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Petit Couture Blog


Musings

July 11, 2012

It’s 12:17 a.m. and I’ve just realized that i haven’t posted in MONTHS. When I originally started Petit Couture blogging about the experience was part of the process. It provided me a platform to share experiences as well as vet frustrations and elevate wins. But, I’ll be honest with you all…it’s been more challenging since those early days. While there are some interesting developments ‘behind the scenes’ for Petit Couture, the business isn’t my only priority at the moment. Several months ago I opted to accept a full-time day job that is more like an all-consuming career AND we relocated our family (once again) to San Francisco proper this time. I’m honestly still reeling from it all. I’m hopeful that my life will soon settle so that I can focus on the basics and relish the more simple things in life. I’m struggling to find the silver-lining at the moment though, so bare with me as I limp toward the path of enlightenment and balance.

So, with this post, I’ll sign off as I should get some sleep and figure out how to fill the orders that I have sitting in our in box. It’s lovely to see orders, but as we just moved, the inventory isn’t as easy to find as it was three weeks ago. So, I’ll get to digging tomorrow.

xx
Rebecca


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Category: a random thought

New Year, New Look – Petit Couture v2.0

January 2, 2012

Say hello to the new Petit Couture website. I cannot tell you how thrilled I am with our new look/feel and the opportunities it will afford us. Thank you to the amazing Nathan and Ben of The Brigade for bringing Petit Couture present.

New Homepage for Petit Couture

The new site will allow us to better serve our direct customers, who have been amazing advocates for our brand and continued supporters of our business. I cannot tell each of you who continues to support us what it means to me personally. As such, we’ve decided to exclusively marry our commerce capabilities online with what PayPal has to offer. We believe this will ultimately be a much better purchasing experience and afford us the ability to concentrate on the creation of awesome children’s apparel instead of backend Web system work and updates :)

Please let me know what you think of our new look.

xo
Rebecca


Comments: 4 Comments

Category: design,marketing

Fair Fashion – Our Feature In Earnshaws

September 28, 2011

In August, Earnshaws printed a feature about Petit Couture discussing our commitment to fair business practices. We are committed to only working with companies we trust, people we know, and in countries that esteem to have a commitment to fair labor practices. Though not all countries or manufacturers are ‘fair trade’ certified, still many businesses within practice the principles ensuring their workforce is treated equitably.

The net of it is that many small manufactures can’t afford to become ‘certified’ – as any supervisory process would inherently be too expensive. That said, we are proud of the people we work with and feel honored that Earnshaws choose to highlight us in their August edition.

xo
Rebecca


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Category: Uncategorized

Our Simone Pleat – Cover Model for August’s Parenting Mag

July 12, 2011

Just a quick post to let you all know that our Simone Pleat Dress is on the cover of this August’s Parenting Magazine! This dress continues to receive rave reviews and we’re so happy with the reception. Thanks to Magnolia PR for their assistance and Sabrina at Parenting Mag for choosing us for this truly special honor.

xo
Rebecca


Comments: 7 Comments

Category: marketing,Print

Geeks are chic. Summer QR Code!

June 15, 2011

Geeks are chic. We couldn’t agree more. As such, we’ve created our first ever QR Code with some GREAT Petit Couture savings at www.petitcouture.com. Take a peek and do some summer shopping!


xo


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Category: marketing

Building Community – Action Requested

May 10, 2011

When I first began Petit Couture I had no idea how rich the mom community would be to myself personally, or Petit Couture. I’ve since uncovered the power of female friendships and aligning the right ones along your personal and professional path. I am grateful to each and every mompreneur I’ve met along the way AND to my dearest oldest and newest mom friends. There is a very special, powerful bond that makes for much to talk about!

I’m posting this today because I’m considering the formal creation of a Petit Couture Advisory Panel – comprised of mompreneurs and moms who value design, love the children’s apparel industry and value ethically produced apparel. This special group of friends, advocates and product testers will enable us to gain candid feedback throughout our product development cycle. And, these special advisors will also get an inside peek behind Petit Couture.

I’d like to hear from you directly – if you’re interested. Please feel free to post here or let me know directly. rebecca at petitcouture dot com.

xo
Rebecca


Comments: 7 Comments

Category: advisors

Australian Stocklists

April 5, 2011

We’re thrilled to announce our stocklists in Australia! Welcome to the Petit Couture family! If you’re down under, please visit these gorgeous retailers. Special thanks to our distribution partners at Petit Australia!

Besos Kids Boutique
Oranges & Lemons Boutique
Raindrops and Roses

and

The Treehouse Children’s Clothing
Shop 5B North Beach Shopping Centre
Cnr West Coast Drive and North Beach Road
NORTH BEACH WA 6020

Welcome!
Rebecca


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Category: Uncategorized

Our Inspiration

April 1, 2011

As we’ve released our Spring/Summer ’11 Collection the question has come up, “What is your inspiration?”. I’m so busy working six months in advance of the season we’re in that I’ve not done the best job of focusing on the present and in thoughtfully “launching” our Spring and Summer pieces and quite honestly explaining the why of it all….

When I first considered launching the line last year I began to consider how my own children dress. What they choose from their closets. How they think about clothing. What they’re attracted to. How they layer. What I then, as their mom, like about their choices or don’t like. On any given day, they pull from their favorites and mix/match until they’re happy with what they have. For Sofie, it’s usually a dress, or Tutu of some sort, fun tights and a sweater; Simone is all about knits and prefers long sleeve tops, skirts, leggings and socks. And, she likes to wear boots. Sofie is all about dainty shoes. At 5 and 8, they’ve developed preferences and have fun assembling fun outfits that are comfortable, fashionable and playable and unique.

When I considered what I wanted Petit Couture to “be” as a company, I knew I wanted it to celebrate childhood. I wanted kids, and their parents, to feel good about their choices and “like” them and have fun wearing them and feel they were a quality purchase. I want Petit Couture to be lived in and worn and cherished and even handed down as a treasured item. (As a side note, I love the idea of bringing back ‘hand-me-downs’ as a standard with children’s items). The idea that Petit Couture is modern fashion with classic tailoring is pinnacle to the line and brand. I gravitated toward prints that were fun and sophisticated in modern patterns and colorways that I personally like. I also created body styles that afford movement and the right, more generous, cuts in a more classic tailoring style. And, all Petit Couture pieces are meant to be mixed/matched so kids can have fun assembling and retailers can merchandise in ways of their choosing.

The Spring/Summer ’11 Collection is a compendium of texture and colorways that are so much of my own personal style preference for early 60s mod conservatism. I personally love bold color mixed with many variations and texture. I chose colorways that are sophisticated and different because I personally get tired of the same silhouettes and visuals for childrenswear. Just last night, my daughter Simone wore here Simone Pleat Dress (in Pebble) to a concert. I think I counted 10 (not exaggerating) compliments on her outfit. To this she would reply, “Thanks, it’s my mom’s”. Puzzled looks all around of course. At any rate, my point is to say that Petit Couture was always meant to be different and to stand apart. To be special, but not be so special that it’s not fun to wear.

I’d love to hear what you think about the collection and your reactions!

xo
Rebecca

To this end, I tend to purchase separates for them often when I’m shopping. I like creativity in personal style. I remember reading a statement by Isaac Mizrahi once where he condemned people for buying pants with a belt attached. He claimed it lacked creativity. (He also then proceeded to sell pants with said belts attached in his Target line, but I digress…). He made a good point to me, and something that has resonated and caused me to think about fashion as a creative expression of oneself and not a carbon copy of someone else’s ideal.


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Category: Uncategorized

Petit Couture at America’s Mart

March 31, 2011

Some fun pics from our friends at Overhere Showroom at America’ s Mart this weekend, starting tomorrow, in Atlanta. We are THRILLED, yes – we want to shout it from the rooftops, that we are part of her gorgeous showroom with other amazing designers.

Take a peek and don’t forget to stop by Overhere Showroom, managed and owned by Lorna Boot, to see the entire Petit Couture collection. We’re showing and selling immediates with some favorites carrying over to Fall.

Let us know what you think!

xo
Rebecca


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Category: Uncategorized

Super Cute Spring ’11 Video – Take a Peek

March 16, 2011

Check out our Spring ’11 Video. We’re featuring our Classic Boatneck Sweater, Kennedy Pleat Skirt and Kimono Dress with Leggings.

Thank you to our gorgeous models that bring it to life. How do you like it? Please let us know!

xo


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Category: Uncategorized